Challanges.

The launch of Autoklass Performance came with a key challenge: building a strong digital identity in a market saturated with unprofessional players. Social media platforms are flooded with content about pre-owned cars, but very few of these sources actually inspire genuine trust. This is precisely why one of the main goals of the project was to create a distinct, credible, and consistent presence, a true brand, not just another sales extension.

From the start, we needed to communicate that Autoklass Performance is not just another pre-owned car dealer. It is a trusted destination for performance enthusiasts, where every AMG or Brabus model is carefully selected, thoroughly inspected, and presented with complete transparency.

We focused on delivering clean, high-quality, informative, and aspirational content — designed to build trust and add real value to the experience of customers passionate about premium cars.

Another major challenge was communicating effectively with the target audience. We are addressing a segment with high expectations, one that does not respond to traditional commercial messaging. The average price of the vehicles in the portfolio exceeds €90,000, which means that every detail matters: from the brand’s tone of voice, to the quality of visuals, to the way even a single equipment option is presented.

Creating content that not only captures attention but also sparks interest and desire in such a sophisticated audience is an exercise in finesse. We worked continuously to maintain a careful balance between information and aesthetics, between marketing and passion, between brand and product.

Infrastructure.

To support Autoklass Performance, we built a specialized content and communications team, tailored to the demands of a premium automotive brand and adapted to the fast-paced dynamics of the performance pre-owned car market.

I personally oversee all aspects of content strategy, research, project management, and executive production. Every model featured is backed by a complete technical dossier — meticulously prepared, averaging 8–10 pages per car — to provide the audience with not just stunning visuals, but also valuable, credible, and clear information.

I work closely with Andrada, responsible for PR and communications for the Autoklass Performance showroom. Together, we ensure that every piece of content is aligned with the brand identity and the commercial objectives set for the portfolio.

Alex, our dedicated videographer in the Bucharest area, handles all video production — from dynamic driving shots and detailed interior footage to narrative presentations and short-form social media content. His focus goes beyond aesthetics, capturing emotion and delivering a sense of performance and refinement in every video.

Andrei manages photography and media coordination — producing complete image sets for online promotion, thumbnails, and visual assets for commercial communications, ensuring visual consistency across all outputs.

Daniela, our Social Media Manager, is responsible for scheduling posts, managing the community, and reporting on results. She tailors each car’s messaging to the nuances of each platform, maintaining a consistent and professional brand voice throughout.

This structure allows us to operate quickly, efficiently, and consistently — regardless of stock flow or market dynamics. Every piece of content is crafted to position Autoklass Performance not merely as a showroom, but as an aspirational brand where trust and expertise are a given.

Results.

Following the launch and implementation of the communication strategy for Autoklass Performance, results quickly followed. We built a strong, coherent, and consistently active online presence that reflects the premium positioning of the brand and clearly differentiates the showroom from other players in the pre-owned automotive market.

Increased visibility and high-quality content led to a significant rise in social media interactions, a higher engagement rate from the target audience, and a strengthened sense of trust in the brand — particularly among performance enthusiasts seeking transparency, safety, and warranty when purchasing a car.

This sustained digital activity directly translated into an increase in showroom visits, test drive requests, and, most importantly, a positive impact on sales. Customers began to recognize Autoklass Performance as a trusted destination for pre-owned AMG and Brabus models, with content-driven differentiation proving to be a clear competitive advantage.

The project remains in continuous development, with ongoing results that validate the chosen direction: authentic communication, high-quality production, and a strategy focused on delivering experience and added value — not just driving sales.

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