Challenges.

The biggest challenge, without a doubt, was covering an extensive nationwide network of branches. Autoklass has dealerships across all major regions of the country, and each location comes with its own particularities: local teams, different spaces, variable stock of models, and a specific audience.

This means that a simple “copy-paste” strategy is not an option. We need to be physically present, understand the local context, and deliver relevant, high-quality content — consistently, across the entire network.

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To succeed, we had to build a mobile yet highly organized infrastructure. We frequently travel across the entire country — documenting, filming, photographing, and managing deliverables on a clear production calendar, where every day counts. Without rigorous planning, flawless team communication, and disciplined execution, this project would be impossible to sustain.

Beyond the field logistics, the most subtle — yet essential — challenge is convincing the audience to choose a trusted dealer in a market where the temptation of a lower price often drives decisions. We are not just selling cars — we are communicating trust, professionalism, genuine warranties, premium after-sales services, and above all, a complete Autoklass experience.

Achieving this through content means turning invisible differences into clear reasons to choose us. It means building not just visibility, but loyalty and emotional connection to the brand — bringing customers into the showroom even before they’ve clicked “schedule a test drive.”

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Another major challenge was the high level of research required for every piece of content we produced. In the automotive industry, any mistake is quickly called out — especially on social media, where enthusiast communities scrutinize every detail. Each video or visual campaign is built on an average of 9–12 pages of research, sourced from dozens of international automotive publications. This level of rigor is essential to accurately communicate the technology, innovation, and unique character of each Mercedes-Benz model we promote.

We also needed a highly attentive and well-prepared team with experience in the automotive space. We frequently filmed luxury models — some valued at over €300,000 — which demands not only great care, but a real sense of responsibility. Every production session requires thorough planning, on-site coordination, and precise technical execution — with no room for error.

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Infrastructure.

To support a project of this scale — with over 10 Autoklass dealerships spread across the country — we built a scalable, well-structured, and perfectly synchronized content creation team. Each team member has a clearly defined role, and our workflows are carefully organized to ensure the consistent delivery of high-quality content, with no bottlenecks or delays.

I am responsible for content strategy, executive production, and project management across the entire media ecosystem. I handle long-term planning, ensure every deliverable aligns with a cohesive creative vision, and coordinate both human and technical resources. Every piece of content, every campaign, and every creative direction is guided by a clear strategy tailored to the realities of each dealership.

To streamline logistics, we divided the national territory into two primary video production zones:
Alex is the lead videographer for the Bucharest area and the southern region of the country. He handles shoots in the capital and nearby dealerships, ensuring fast turnaround times and consistent quality.
Matei is the lead videographer for the central and western regions, focusing on cities such as Sibiu, Cluj, Brașov, and Timișoara. This setup gives us mobility, efficiency, and adaptability based on the needs of each showroom.

On the photography side, Andrei handles still visuals — including automotive photography, portraits, event coverage, and assets for specific campaigns. He ensures that Autoklass’s visual identity is consistently applied and unified across all content.

Daniela, the team’s Social Media Manager, oversees all brand social channels. She manages the editorial calendar, maintains active audience engagement, and handles the publishing and optimization of content in close alignment with the campaign plan.

This team allows us to operate as an internal media department — agile, highly responsive, and capable of delivering relevant, timely, and customized content for every Autoklass location across Romania.

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Results.

The primary objective of the strategy developed for Autoklass was clear from the start: visibility and brand awareness. In an overcrowded digital ecosystem, where premium brands compete not only with direct rivals but also with the audience’s limited attention span, it was essential for Autoklass to not simply be present — but to stand out.

We are speaking about a company with a capitalization of over 1.5 billion lei, and its communications had to reflect this status through high-quality content, flawless execution, and a strategy aligned with real user behavior in the online space.

One of the most effective tools we implemented was testing multiple hooks for each video. Instead of delivering a single version of a clip, we consistently produced six different introduction variants — each with its own angle: informative, emotional, provocative, aesthetic, functional, or inspirational.

This approach allowed us to gain concrete insights into what captures attention, what holds the audience’s interest, and what drives engagement.

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Although this method is significantly more demanding and time-consuming in both production and editing, the performance differences were clear. Some hooks generated two or even three times more views than others — with the same budget and video length. This allowed us to optimize not only content distribution but also its narrative structure, directly contributing to strengthening the Autoklass brand in the digital space.

In the short term, this strategy led to clear increases in engagement, reach, and watch time. In the long term, it reinforced Autoklass’s positioning as an active brand — detail-oriented and in tune with the dynamics of the digital world.

Through this approach, Autoklass not only increased its visibility but succeeded in expressing its premium value in an accessible, modern, and authentic way for Romania’s digital audience.